Why Most Indian E-commerce Brands Waste 40% of Their Ad Spend — And How to Stop. 📉 Introduction: The ₹40 Out of ₹100 Problem Every time you spend ₹100 on ads, ₹40 goes nowhere . No sales. No retargeting pool. No data worth analyzing. Indian ecommerce brands — especially those scaling — are unknowingly bleeding money on inefficient performance marketing . But this isn’t about bad products or broken platforms. It’s about bad systems , lazy targeting , and poor funnel discipline . Let’s break down where this waste happens — and more importantly, how to plug it. 🧯 1. Weak Creative = Burnt Budget The Problem: Static, generic product ads that don't stop the scroll Using the same creative across awareness and conversion campaigns Poor storytelling or lack of UGC 📉 Result: High CPCs, low CTRs, wasted impressions The Fix: Invest in UGC, reels, and native-style video Test multiple hooks and formats weekly Treat creatives like landing pages — they do th...
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